This Marketer’s Mind, Under Two Minutes
If you torture data long enough, it will confess!
If I had to pick only one skill that has helped me become a better Marketer, it’s being “Data-Driven”.
Identify the RIGHT kind of Data -> Analyze Data -> Understand Results -> Use Results to Optimize for more MQLs, Form Fills, Registrations….and the list goes on.
Data can come in different forms and sizes. Here’s what worked for me:
- New Revenue Stream
Data — Consumer survey data. Result — Identified a sponsorship cross-sell opportunity worth $100,000+
2. 2x Revenue per Client
Data — Existing customer base. Result — Identified a new customer segment that’s eligible for more than one of our services. Selling to this new segment will help us earn double the revenue per client
3. Increase in MQLs
Email List Optimization
Data — List of existing clients. Result — identifying the kinds of organizations that are most attracted to us, built cold email lists based on analyzed data, and got an additional 1 to 3 leads per email
Email Template Optimization
Data — Customer inquiry data. Result — Personalized emails with information that resonates with buyer persona
4. Turned around a Failed Service
Data — Previous year’s Marketing campaign, execution strategy and target audience. Result — Identifying targeting inefficiencies and optimizing current year’s marketing campaign, leading to an increase in MQL conversion rate by 150%
How have you used data to optimize your campaigns?
P.S. Stay tuned for blog posts on each of the above!
“This Marketer’s Mind, Under Two Minutes” is your weekly insight into everything Marketing and Business, that worked for and against me. I’m not here to preach or teach. I’m here to share my experiences and learn from yours. So read, engage and tell me your story, under two minutes.
